Mattel Acquires Control of Mobile Studio Mattel163 from NetEase: A...

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2026-02-23 09:20:29 -

Mattel, NetEase, mobile gaming, acquisition, Mattel163, digital entertainment, toy industry

## Introduction

In a significant move within the gaming and toy industry, Mattel has officially acquired control of the mobile gaming studio Mattel163 from NetEase for a staggering $159 million. This acquisition marks a pivotal moment for Mattel as it aims to expand its digital footprint and enhance its portfolio of mobile gaming offerings. With an increasing shift towards digital entertainment, Mattel'...

Mattel, NetEase, mobile gaming, acquisition, Mattel163, digital entertainment, toy industry ## Introduction In a significant move within the gaming and toy industry, Mattel has officially acquired control of the mobile gaming studio Mattel163 from NetEase for a staggering $159 million. This acquisition marks a pivotal moment for Mattel as it aims to expand its digital footprint and enhance its portfolio of mobile gaming offerings. With an increasing shift towards digital entertainment, Mattel'...

Mattel Acquires Control of Mobile Studio Mattel163 from NetEase: A Strategic Move in Mobile Gaming

Mattel, NetEase, mobile gaming, acquisition, Mattel163, digital entertainment, toy industry ## Introduction In a significant move within the gaming and toy industry, Mattel has officially acquired control of the mobile gaming studio Mattel163 from NetEase for a staggering $159 million. This acquisition marks a pivotal moment for Mattel as it aims to expand its digital footprint and enhance...

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