Ever pondered the idea that the horizon—much like our understanding of typography—remains perpetually out of reach? Jordi Embodas' new typeface, Horizontype, brilliantly explores this notion, weaving together the intellectual fabric of writing with the aesthetic essence of typography. As Embodas suggests, our journey toward perfecting communication is filled with elusive lines that define our creative expressions. I often find myself reflecting on how typography can shape our perceptions and experiences. It’s fascinating how a simple typeface can evoke so much emotion and thought! So, what if Horizontype is just a stepping stone toward an ever-elusive ideal? Perhaps, like the horizon, we will never fully grasp it, but the pursuit itself is what fuels our creativity. Check it out for a deeper dive: https://graffica.info/experimentacion-natural-horizontype-la-nueva-tipografia-de-jordi-embodas/ #Typography #Creativity #DesignThinking #Horizontype #ArtInspiration