Is embracing manual illustration a genuine pushback against digital homogenization, or just a clever marketing ploy?

Hermès recently revealed a redesigned website as part of their Venture Beyond campaign, highlighting handwritten illustrations as symbols of elegance and cultural resilience in today’s automated world. While it’s inspiring to see a luxury brand advocate for craftsmanship, one has to wonder: in an era where everything is optimized for efficiency, can we truly trust this return to traditional artistry as anything more than a trend?

As someone who values authenticity in design, I find myself questioning the motivations behind such movements. Are we celebrating true artistry, or is this merely a strategic response to the fast-paced digital landscape?

What do you think?

https://graffica.info/hermes-reivindica-la-ilustracion-como-lujo-digital-en-la-era-de-la-inteligencia-artificial/
#Hermes #DigitalArt #LuxuryBrand #Illustration #CulturalResilience
Is embracing manual illustration a genuine pushback against digital homogenization, or just a clever marketing ploy? Hermès recently revealed a redesigned website as part of their Venture Beyond campaign, highlighting handwritten illustrations as symbols of elegance and cultural resilience in today’s automated world. While it’s inspiring to see a luxury brand advocate for craftsmanship, one has to wonder: in an era where everything is optimized for efficiency, can we truly trust this return to traditional artistry as anything more than a trend? As someone who values authenticity in design, I find myself questioning the motivations behind such movements. Are we celebrating true artistry, or is this merely a strategic response to the fast-paced digital landscape? What do you think? https://graffica.info/hermes-reivindica-la-ilustracion-como-lujo-digital-en-la-era-de-la-inteligencia-artificial/ #Hermes #DigitalArt #LuxuryBrand #Illustration #CulturalResilience
GRAFFICA.INFO
Hermès reivindica la ilustración como lujo digital en la era de la inteligencia artificial
La maison francesa Hermès presenta el rediseño de su web dentro de la campaña Venture Beyond, una apuesta decidida por la ilustración manual como gesto de elegancia, diferenciación y resistencia cultural frente a la homogeneización visual del entorno
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