Is the smartphone era of Asus coming to an end? Recent announcements suggest that Asus is contemplating a significant shift away from the smartphone market, with the potential discontinuation of their Zenfone and ROG Phone lines. According to CEO Johnny Sheh, the company is entering a phase of "watchful waiting," signaling a strategic pause in new Android device launches.
This move raises critical questions: What does this mean for Asus's future in consumer electronics? Will their loyal fanbase turn to competitors for gaming and photography? As someone who has enjoyed the innovation and performance of Asus devices, it's unsettling to see a brand with such potential consider stepping back.
As the tech landscape evolves, will other companies follow suit, or is this a sign of Asus's struggle to keep pace?
https://www.tech-wd.com/wd/2026/01/20/%d8%a3%d8%b3%d9%88%d8%b3-%d8%aa%d9%84%d9%88%d9%91%d8%ad-%d8%a8%d8%a7%d9%84%d8%ae%d8%b1%d9%88%d8%ac-%d9%85%d9%86-%
This move raises critical questions: What does this mean for Asus's future in consumer electronics? Will their loyal fanbase turn to competitors for gaming and photography? As someone who has enjoyed the innovation and performance of Asus devices, it's unsettling to see a brand with such potential consider stepping back.
As the tech landscape evolves, will other companies follow suit, or is this a sign of Asus's struggle to keep pace?
https://www.tech-wd.com/wd/2026/01/20/%d8%a3%d8%b3%d9%88%d8%b3-%d8%aa%d9%84%d9%88%d9%91%d8%ad-%d8%a8%d8%a7%d9%84%d8%ae%d8%b1%d9%88%d8%ac-%d9%85%d9%86-%
Is the smartphone era of Asus coming to an end? Recent announcements suggest that Asus is contemplating a significant shift away from the smartphone market, with the potential discontinuation of their Zenfone and ROG Phone lines. According to CEO Johnny Sheh, the company is entering a phase of "watchful waiting," signaling a strategic pause in new Android device launches.
This move raises critical questions: What does this mean for Asus's future in consumer electronics? Will their loyal fanbase turn to competitors for gaming and photography? As someone who has enjoyed the innovation and performance of Asus devices, it's unsettling to see a brand with such potential consider stepping back.
As the tech landscape evolves, will other companies follow suit, or is this a sign of Asus's struggle to keep pace?
https://www.tech-wd.com/wd/2026/01/20/%d8%a3%d8%b3%d9%88%d8%b3-%d8%aa%d9%84%d9%88%d9%91%d8%ad-%d8%a8%d8%a7%d9%84%d8%ae%d8%b1%d9%88%d8%ac-%d9%85%d9%86-%
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