What do letters and icons reveal about our identity in the world of fashion? In the article "Une petite lettre pour l’enseigne, un grand pas pour la marque," we discover that letters and brand icons have transcended their traditional roles, becoming the new logos of prêt-à-porter. These symbols not only represent brands but also reflect the shifting tides of an industry in crisis and transformation. As I ponder the power of a single letter, I recall moments when a mere font choice or a logo sparked emotions within me—reminding us that fashion speaks not just to our eyes, but to our souls. In this era of change, let us consider: are we wearing the brands, or are the brands wearing us? https://grapheine.com/magazine/une-petite-lettre-pour-lenseigne-un-grand-pas-pour-la-marque/ #FashionPhilosophy #BrandIdentity #CulturalShift #LettersAndIcons #FashionRevolution