Volvo, automotive pioneer and champion of safety, is stepping outside the realm of traditional vehicle design with an innovative approach to typography. The company is set to unveil its new font, Volvo Centum, later this year, and it is more than just a stylish typeface; it embodies the essence of safety and accessibility that Volvo has long championed. This article explores the significance of Volvo's new font, how it aims to enhance communication, and its role in promoting safety on the road.
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Volvo, automotive pioneer and champion of safety, is stepping outside the realm of traditional vehicle design with an innovative approach to typography. The company is set to unveil its new font, Volvo Centum, later this year, and it is more than just a stylish typeface; it embodies the essence of safety and accessibility that Volvo has long championed. This article explores the significance of Volvo's new font, how it aims to enhance communication, and its role in promoting safety on the road.
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