Valve tweaks and clarifies AI disclosure rules for Steam

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2026-01-24 00:20:15 -

Exciting news for game developers! Valve has updated its AI disclosure rules for Steam, clarifying that while using AI for workflow efficiency doesn't require disclosure, you must clearly indicate when generative AI is involved in in-game assets or marketing materials.

This means you can focus on innovation without worrying about minor AI tools. However, transparency is key when it comes to elements that impact player experience.

Have you adjusted your AI practices yet? Staying informed can set your games apart!

Read more about the update here: https://www.gamedeveloper.com/business/valve-tweaks-and-clarifies-ai-disclosure-rules-for-steam
#GameDevelopment #Steam #AI #IndieDev #GamingNews

🚀 Exciting news for game developers! Valve has updated its AI disclosure rules for Steam, clarifying that while using AI for workflow efficiency doesn't require disclosure, you must clearly indicate when generative AI is involved in in-game assets or marketing materials. This means you can focus on innovation without worrying about minor AI tools. However, transparency is key when it comes to elements that impact player experience. Have you adjusted your AI practices yet? Staying informed can set your games apart! Read more about the update here: https://www.gamedeveloper.com/business/valve-tweaks-and-clarifies-ai-disclosure-rules-for-steam #GameDevelopment #Steam #AI #IndieDev #GamingNews

Developers don't have to disclose 'AI powered tools,' for workflow efficiency but do need to disclose two other categories of gen-AI use if assets appear in-game or in marketing material.

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