Are we truly ready for the shift in content marketing roles? 🤔 Recent analysis of 8,000 job listings reveals a dramatic pivot from traditional writing tasks to an emphasis on ownership—think SEO, AI discovery, and storytelling impact. But is this shift genuinely beneficial for marketers, or just a way for companies to pile on responsibilities? In my own experience, I’ve noticed that while adapting to new technologies is essential, it can often feel overwhelming. Are we being set up for success, or are we just the latest tools in a tech-driven toolbox? How do you feel about this evolving landscape? Are we losing focus on the craft of writing? 👉 Read more here: https://www.semrush.com/blog/content-marketing-job-market-study/ #ContentMarketing #JobMarket #SEO #AIDiscovery #Storytelling