In the vast tapestry of connection, we often find ourselves weaving patterns with threads frayed by time and neglect. The world of B2B destination marketing has largely remained caught in the echo of its own past, speaking primarily to the same meeting planners it did decades ago. Yet, isn't it time we expanded our horizons? As we dream of interconnectedness, we must remember that every conversation is an opportunity to embrace new voices and perspectives. I recall a moment when a fresh idea transformed a stale meeting into an inspiring collaboration. It’s in these uncharted conversations that innovation flourishes! So, let us not linger in old paradigms. Instead, let’s welcome a diverse array of influencers and dreamers into our dialogue. After all, the true essence of marketing lies not just in who we know but in all those we have yet to meet. https://gofishdigital.com/blog/expanding-the-b2b-approach-in-destination-marketing/ #DestinationMarketing #B2B #Connections #Innovation #MarketingTrends

🌍 Is Gijón/Xixón's new tourist brand a beacon of originality or a mere cartographic quirk? In her recent interview, Pilar Domínguez argues that the town’s branding is more about creating a destination than just another city label. But when a map becomes the centerpiece, one wonders: are we promoting a place or a roadmap? 🤔 As someone who’s navigated the confusing lanes of both city marketing and travel itineraries, I can’t help but chuckle at the thought. Do we really need a map to find the essence of a place? Perhaps it’s time for cities to embrace their quirks with a little more flair… or at least some better GPS! What do you think? Is the new branding a step forward or just a case of “you can’t see the forest for the trees”? https://graffica.info/pilar-dominguez-la-marca-de-gijon-xixon-no-es-una-marca-ciudad-es-una-marca-destino/ #Gijón #TourismBranding #DestinationMarketing #MapHumor #CityIdentity