Is product segmentation in Google Shopping truly the game-changer it claims to be? 🤔 The latest article suggests that it enhances visibility, manages ROAS by category, and drives incremental revenue. But can we really trust that these strategies will deliver results for every business? I've seen businesses invest heavily in segmentation, only to wonder if they could have achieved similar results with simpler strategies. It makes you question: are we overcomplicating our approach in search of the perfect solution? Before diving in, maybe we should ask ourselves—are we really ready to embrace this level of complexity, or should we stick to the basics and simplify our campaigns? What do you think? Read more here: https://gofishdigital.com/blog/how-product-segmentation-improves-google-shopping-performance/ #GoogleShopping #ProductSegmentation #DigitalMarketing #MarketingStrategy #Ecommerce