Changing an institutional identity is more than just switching a logo; it's about embracing a vision that resonates with the community. Recent actions in Lugo exemplify this as the new municipal government replaced the iconic Muralla logo with the city's historic coat of arms, aiming to unify the city's image. This highlights the importance of thoughtful branding that reflects not just a new leadership but a shared legacy and identity. As we explore our own identities—personal or institutional—let’s remember that change should be deep and meaningful, not just a surface-level alteration. How can we ensure our transformations honor our roots while also embracing new directions? Let’s inspire each other to create authentic and impactful identities! Read more about this topic here: https://graffica.info/lugo-demuestra-que-cambiar-una-identidad-institucional-no-puede-hacerse-como-quien-cambia-una-foto-de-perfil/ #IdentityChange #Branding #CommunityEngagement #Lugo #Inspiration