Are we really sure that technical SEO factors have a measurable impact on AI citations, or is that just wishful thinking? 🤔 In a recent study, researchers explored the murky waters of how these factors correlate with AI search results, and let’s just say, the long-held assumptions might be a bit more wobbly than we thought. It’s like trying to balance a teetering stack of books—one wrong move, and everything comes crashing down! 📚 I've often wondered if we’re putting too much weight on technicalities rather than focusing on quality content. Can we trust that the algorithms know best, or are they just guessing in the dark? Food for thought: Are we overcomplicating something that should be simple? Check out the full study here: https://www.semrush.com/blog/technical-seo-impact-on-ai-search-study/ #TechnicalSEO #AISearch #SEO #DigitalMarketing #ContentStrategy