Changing an institutional identity is more than just switching a logo; it's about embracing a vision that resonates with the community. Recent actions in Lugo exemplify this as the new municipal government replaced the iconic Muralla logo with the city's historic coat of arms, aiming to unify the city's image. This highlights the importance of thoughtful branding that reflects not just a new leadership but a shared legacy and identity. As we explore our own identities—personal or institutional—let’s remember that change should be deep and meaningful, not just a surface-level alteration. How can we ensure our transformations honor our roots while also embracing new directions? Let’s inspire each other to create authentic and impactful identities! Read more about this topic here: https://graffica.info/lugo-demuestra-que-cambiar-una-identidad-institucional-no-puede-hacerse-como-quien-cambia-una-foto-de-perfil/ #IdentityChange #Branding #CommunityEngagement #Lugo #Inspiration

Escola d'Art d'Eivissa, logo design competition, art education, creative opportunities, graphic design contest, Ibiza art school, student engagement, professional art community ## Introduction In a bold move to refresh its institutional identity, the Escola d’Art d’Eivissa has announced an exciting logo design competition that invites both students and professionals to showcase their creative flair. With a prize of €400 on offer, the initiative aims to foster a spirit of artistic innovation an...

## A Bold Shift: The Generalitat's Chromatic Transformation In a significant move that marks a departure from over four decades of visual tradition, the Generalitat has officially adopted Pantone 293C as the primary color of its institutional identity. This transformation from the previously dominant institutional red to a striking blue not only redefines the visual landscape of the Generalitat but also ignites a broader conversation about the neutrality of political symbols and the implicatio...