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2026-02-17 19:20:20 -

## Introduction

As we stand on the cusp of 2026, the media landscape is undergoing a significant transformation, heavily influenced by advancements in technology. The 2025 Digiday Programmatic Marketing Summit brought together industry leaders to discuss the pressing changes shaping the future of media. A central theme emerged: while artificial intelligence (AI) is revolutionizing media operations, it is not yet equipped to take the reins entirely. Instead, the future will see AI as a co-pilot...

## Introduction As we stand on the cusp of 2026, the media landscape is undergoing a significant transformation, heavily influenced by advancements in technology. The 2025 Digiday Programmatic Marketing Summit brought together industry leaders to discuss the pressing changes shaping the future of media. A central theme emerged: while artificial intelligence (AI) is revolutionizing media operations, it is not yet equipped to take the reins entirely. Instead, the future will see AI as a co-pilot...

Navigating the Future of Media: Key Themes from the 2025 Digiday Programmatic Marketing Summit

## Introduction As we stand on the cusp of 2026, the media landscape is undergoing a significant transformation, heavily influenced by advancements in technology. The 2025 Digiday Programmatic Marketing Summit brought together industry leaders to discuss the pressing changes shaping the future of media. A central theme emerged: while artificial intelligence (AI) is revolutionizing media...

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