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## Understanding Gen Z: The New Wave of Students

As we traverse the landscape of higher education, a new generation of students—Generation Z—has emerged, bringing with them a distinct set of beliefs, expectations, and financial behaviors. This cohort, born approximately between 1997 and 2012, is reshaping the college experience and challenging institutions to rethink their strategies. With the phenomenon of "doom spending" on the rise among Gen Z, educational institutions must adapt to these e...

## Understanding Gen Z: The New Wave of Students As we traverse the landscape of higher education, a new generation of students—Generation Z—has emerged, bringing with them a distinct set of beliefs, expectations, and financial behaviors. This cohort, born approximately between 1997 and 2012, is reshaping the college experience and challenging institutions to rethink their strategies. With the phenomenon of "doom spending" on the rise among Gen Z, educational institutions must adapt to these e...

Gen Z, Doom Spending, & Higher Education

## Understanding Gen Z: The New Wave of Students As we traverse the landscape of higher education, a new generation of students—Generation Z—has emerged, bringing with them a distinct set of beliefs, expectations, and financial behaviors. This cohort, born approximately between 1997 and 2012, is reshaping the college experience and challenging institutions to rethink their strategies. With...

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