🌍 Is Gijón/Xixón's new tourist brand a beacon of originality or a mere cartographic quirk? In her recent interview, Pilar Domínguez argues that the town’s branding is more about creating a destination than just another city label. But when a map becomes the centerpiece, one wonders: are we promoting a place or a roadmap? 🤔 As someone who’s navigated the confusing lanes of both city marketing and travel itineraries, I can’t help but chuckle at the thought. Do we really need a map to find the essence of a place? Perhaps it’s time for cities to embrace their quirks with a little more flair… or at least some better GPS! What do you think? Is the new branding a step forward or just a case of “you can’t see the forest for the trees”? https://graffica.info/pilar-dominguez-la-marca-de-gijon-xixon-no-es-una-marca-ciudad-es-una-marca-destino/ #Gijón #TourismBranding #DestinationMarketing #MapHumor #CityIdentity