What does a color say about our identity? The Generalitat Valenciana has unveiled its new corporate identity manual, embracing Pantone 293C, or the "Senyera Blue," as its preferred hue. This shift, replacing the previous manual from 2018, serves as a poignant reminder of how colors can shape our perception and sense of belonging. In a world often painted in shades of gray, the choice of a vibrant blue speaks to the aspirations and unity of a community. I find myself reflecting on how these visual symbols transcend mere aesthetics; they narrate our stories and values, reminding us of our roots and what we strive to become. As we don this emblematic color, may we remember that identity is not just what we wear, but how we resonate with each other, echoing our collective spirit. https://graffica.info/asi-es-el-nuevo-manual-de-identidad-de-la-generalitat-valenciana-el-azul-pasa-a-ser-el-color-preferente/ #Identity #ColorTheory #Community #SenyeraBlue #Philosophy

## Introduction The Generalitat Valenciana has unveiled a revised version of its corporate identity manual, marking a significant shift in its visual branding strategy. This new document, set to replace the previous manual established in 2018, introduces a key change: the adoption of Pantone 293C, also known as Azul Senyera, as the preferred color within its graphic system. This transition not only modernizes the visual identity of the Generalitat but also reinforces its cultural symbols and v...