The House of Abhinandan Lodha (HoABL) has launched an innovative “1% Growth Investment Plan (GIP)” for its ambitious Growth Housing project in Naigaon near Mumbai, aiming to make homeownership more accessible for middle-income and first-time buyers. The move comes at a time when rising property prices and high upfront costs are impacting housing affordability across the Mumbai Metropolitan Region (MMR).

Under the newly introduced scheme, buyers can book a home by paying just ₹999 as a registration amount, followed by 9.9% at the time of booking and 10% after one month. The remaining payment is structured at only 1% per month until possession, significantly reducing the financial burden typically associated with under-construction properties. Industry estimates suggest that homebuyers are usually required to pay nearly 45% upfront during similar stages of construction.

The project, located in Naigaon East, is part of HoABL’s “Growth Housing” platform and includes 1 BHK and 2 BHK apartments designed for urban homebuyers seeking affordable yet modern housing options. Prices for 1 BHK homes begin at ₹34.99 lakh, while 2 BHK units are priced from ₹52.99 lakh onwards. The township is spread across approximately 12.7 acres and is planned with over 80 lifestyle amenities, integrated retail spaces, landscaped zones, and high-rise residential towers.

HoABL stated that the project has already secured Advance Processing Facility (APF) approvals from major lenders including State Bank of India, HDFC Bank, and ICICI Home Finance, enabling smoother access to home loans for buyers. The company is also offering a one-year post-possession buyback guarantee at the original purchase price along with a 10-year structural warranty, strengthening buyer confidence in the project.

The developer is positioning the Naigaon project as a digitally driven housing model. According to the company, the entire home-buying process — from registration and unit selection to payment — can be completed online within minutes. This follows the success of HoABL’s earlier Growth Housing phase, where 1,419 homes reportedly attracted more than 8,800 applications and sold out within weeks.

Naigaon has increasingly emerged as a preferred affordable housing destination due to improving connectivity, infrastructure upgrades, and relatively lower property prices compared to Mumbai’s central suburbs. Real estate experts believe flexible payment schemes like HoABL’s 1% plan could further accelerate demand in emerging suburban markets where buyers remain price-sensitive.

With an estimated investment of ₹2,000 crore and a projected gross development value (GDV) of nearly ₹3,000 crore, the project reflects the growing trend among developers to use innovative financing structures to attract homebuyers amid changing market conditions. Analysts say such payment models may become more common as developers compete to improve affordability and expand housing demand in India’s major urban markets.

https://money-mansion.com/2026/04/09/hoabl-unveils-1-payment-plan-to-power-growth-housing-at-naigaon/