If NCSoft’s latest quarterly financial results left you puzzled, Mirae Asset Daewoo Co. may offer some clarity.

This Seoul-based analyst group points out that although the Lineage series initially appeared strong, its revenue underperformed expectations. This was despite Lineage M ranking as the highest-grossing game on both Android and iOS platforms.

A notable factor was the marketing expenses, which surged by 10% quarter-over-quarter and 69% year-over-year, even though no major new titles were launched during this period. The firm interprets this as the company investing heavily in promoting Lineage M’s significant updates, matching the usual marketing efforts reserved for brand-new releases.

Despite these concerns, Mirae Asset Daewoo maintains a positive outlook on NCSoft, rating it a buy. They express confidence in the company’s profit stability and valuation for the first half of 2018, while expecting earnings growth and a potential stock re-rating in the latter half of the year.

This optimistic forecast is tied to upcoming game launches: Blade & Soul II in the first half, followed by Aion Tempest and Lineage II M in the second half.

According to the analysts, the presence of three major titles this year is a departure from NCSoft’s typical pattern of releasing one new game every three years. They anticipate that the impact of these new releases will be more pronounced in the second half of 2018.

Importantly, these new games differ significantly from Lineage M in terms of their target demographics, thematic elements, and visual style. The firm believes these differences make the new titles more appealing to international audiences.

Additionally, the analysts predict a decline in revenue for Guild Wars 2 towards the end of the year, likely as the initial excitement around the Path of Fire expansion fades.

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