Gijón, tourist brand, Horizonte Valiente, Mandarina Brand Society, Plan Estratégico de Turismo, Asturias tourism ## Introduction In a bold move to enhance its appeal as a tourist destination, Gijón/Xixón has unveiled a new tourist brand named “Horizonte Valiente.” This initiative is part of a broader strategic plan aimed at revitalizing tourism in the region from 2025 to 2035. Developed by Mandarina Brand Society, the new identity seeks to capture the essence of Gijón/Xixón while inspiring visitors to explore its unique offerings. With an investment of €15,000 for the design project, along with an additional €33,000 allocated for the local launch campaign, Gijón/Xixón is poised to make a significant mark on the tourism landscape. ## Understanding “Horizonte Valiente” ### The Concept Behind the Brand “Horizonte Valiente,” which translates to “Brave Horizon,” embodies the spirit of Gijón/Xixón. The name reflects the city’s commitment to innovation, resilience, and a forward-thinking approach to tourism. The branding emphasizes a sense of adventure, encouraging potential visitors to discover the rich cultural and natural heritage that the region has to offer. ### The Role of Mandarina Brand Society Mandarina Brand Society, a renowned branding agency, was entrusted with the task of developing this new identity. Their expertise in crafting compelling brand narratives ensured that the essence of Gijón/Xixón was effectively communicated through “Horizonte Valiente.” The agency's creative direction aims to position the city as not just a travel destination but as an experience that resonates with both locals and tourists alike. ## The Strategic Plan for Tourism 2025-2035 ### Objectives and Goals The introduction of “Horizonte Valiente” is a cornerstone of the Plan Estratégico de Turismo 2025-2035. This comprehensive strategy outlines key objectives that include increasing visitor numbers, improving tourist satisfaction, and fostering sustainable tourism practices. By revitalizing its brand, Gijón/Xixón aims to attract a diverse range of tourists, from adventure seekers to cultural enthusiasts. ### Investment in Local Initiatives The financial commitment of €15,000 for the brand design and an additional €33,000 for the local launch campaign reflects a serious investment in the future of Gijón/Xixón’s tourism sector. This funding will support promotional activities that highlight the city’s unique attractions, cultural events, and natural beauty, ensuring that the brand resonates with both residents and visitors. ## Promoting Gijón/Xixón: The Launch Campaign ### Engaging the Community The launch campaign for “Horizonte Valiente” is designed to engage the local community in Gijón/Xixón. By inviting residents to participate in various promotional activities, the campaign aims to foster pride in the city’s heritage while encouraging locals to become ambassadors for the brand. This community involvement is crucial for creating an authentic narrative that aligns with the experiences of those who call Gijón/Xixón home. ### Key Marketing Strategies To effectively promote the new brand, a multi-faceted marketing strategy will be employed. This includes digital marketing campaigns, social media engagement, and partnerships with local businesses and tourism operators. By leveraging various channels, Gijón/Xixón aims to maximize its reach and appeal to a broad audience, ensuring that “Horizonte Valiente” is at the forefront of travelers’ minds. ## The Attractions of Gijón/Xixón ### Cultural Richness Gijón/Xixón is known for its rich cultural heritage, with numerous museums, galleries, and historical sites that tell the story of the city’s past. The new brand will highlight these cultural attractions, encouraging visitors to explore everything from the vibrant arts scene to historical landmarks. With “Horizonte Valiente,” the city seeks to position itself as a cultural hub within Asturias. ### Natural Beauty Nestled along the stunning northern coast of Spain, Gijón/Xixón boasts breathtaking landscapes and outdoor activities. From beautiful beaches to scenic hiking trails, the natural offerings are abundant. The tourism strategy will emphasize these outdoor experiences, inviting adventure seekers to discover the thrill of exploring the region’s natural wonders. ## Conclusion The launch of “Horizonte Valiente” marks a significant milestone in Gijón/Xixón’s journey toward becoming a premier tourist destination. With a clear vision outlined in the Plan Estratégico de Turismo 2025-2035, and the creative expertise of Mandarina Brand Society, Gijón/Xixón is set to redefine its identity in the tourism sector. By promoting its cultural richness and natural beauty, the city is embracing a future filled with opportunities for both residents and visitors. As Gijón/Xixón embarks on this exciting new chapter, the world is invited to discover the brave horizon that awaits. Source: https://graffica.info/gijon-xixon-estrena-horizonte-valiente-una-nueva-marca-turistica/