Sony Pictures and Sony Music Entertainment have already announced record-breaking sales worldwide for the upcoming film featuring high-definition footage from Michael Jackson’s concert rehearsals. Fans flocked to see Paris Jackson lining up outside the Grand Rex, which sold out shortly after tickets went on sale, signaling immense demand.

Aeg, the concert promoter leveraging Jackson’s legacy, is now boldly projecting that the film could generate an astonishing $250 million in its first five days. They also claim the film has already recouped $5 million of its costs, despite Sony paying $60 million for the rights.

Two weeks before its official release, the film has already secured the top spot in ticket sales on major online platforms like Fandango, surpassing all new releases for that weekend. Over 1,000 showtimes are sold out on Fandango alone, and it is outpacing previous concert film hits like Hannah Montana 3D by a two-to-one margin at this stage. Rick Butler, COO of Fandango, noted that theater owners are adding extra showtimes across multiple screens to accommodate the surge, with demand outstripping expectations.

The film is set to premiere in some markets with special advance screenings on Tuesday, October 27, and will open widely worldwide on October 28. The release will feature over 3,000 North American screenings and reach approximately 8,000 screens globally, including China. When I shared Aeg’s ambitious $250 million forecast with Sony insiders, they dismissively responded, “I don’t know what they’re talking about. That would surpass Spider-Man and Harry Potter. It’s an event, but it’s still just a movie.” Sony executives are also cautious, emphasizing that the hype has led many to believe all showings are sold out—though tickets are still available. Both Aeg and Sony intend to keep the film in theaters for only a two-week run, but sources indicate plans are in motion to bring it back later.

An intriguing revelation from Aeg is that the rehearsal footage, including meetings and auditions, was initially shot solely for Michael Jackson’s personal archive. As costs for the pre-concert production ballooned past the $25 million budget, Aeg considered halting filming to cut expenses, since Jackson had no clear budget concept. An inside source revealed, “They thought about firing the HD crew because there was no real plan to use the footage.” After Jackson’s death, Aeg quickly secured all 100 hours of rehearsal footage, shot at Staples Center, intending to develop it into live albums, a movie, and a TV special. Randy Phillips, president and CEO of Aeg Live, famously boasted, “He was our partner in life, and now he’s our partner in death.”

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