Super Bowl commercials, often dubbed as the "ads of the year," have become an intrinsic part of American culture. Each February, viewers not only tune in to watch the game but also to see the innovative and often entertaining advertisements that air during the broadcast. From humor to poignant storytelling, the best Super Bowl adverts are crafted to captivate audiences and leave a lasting impression. In this article, we will explore the top 10 Super Bowl adverts from the 2020s that have truly hit the spot, showcasing creativity and impact in a way that resonates with viewers. ## The Evolution of Super Bowl Commercials ### A Brief History Super Bowl adverts have evolved significantly since their inception. Originally, these ads served as mere promotional tools, but over the years, they have transformed into major cultural events. The Super Bowl has become a platform where brands can launch new products, make bold statements, and connect with audiences on a deeper level. In the 2020s, advertisers have embraced this opportunity, leveraging modern marketing techniques and the latest technology to create memorable campaigns. ### Why Super Bowl Ads Matter The significance of Super Bowl commercials extends beyond entertainment. They are a reflection of societal trends, cultural narratives, and consumer interests. Brands invest millions of dollars for a 30-second slot during the game, knowing that the potential return on investment is immense. The most impactful adverts can ignite conversations, boost brand awareness, and even become viral sensations on social media. ## Top 10 Super Bowl Adverts from the 2020s ### 1. **Bud Light's "The Bud Knight"** In 2020, Bud Light brought humor to the forefront with its "The Bud Knight" ad. Featuring a medieval knight who embarks on a quest to save the kingdom, this advert combined fantasy with comedy, showcasing the brand's signature light-hearted approach. The clever use of storytelling made it one of the most memorable spots of the Super Bowl that year. ### 2. **Cheetos' "Can't Touch This"** Cheetos took a nostalgic trip down memory lane with its 2021 ad, "Can't Touch This." Featuring the iconic MC Hammer, the ad cleverly played on the idea of trying to resist the temptation of Cheetos while humorously highlighting the brand's irresistible nature. The catchy tune and vibrant visuals made it a standout in the lineup. ### 3. **Amazon's "Alexa's Body"** In 2022, Amazon pushed boundaries with its cheeky "Alexa's Body" commercial. The ad humorously depicted a world where Alexa takes on the form of a handsome man, highlighting the lengths people will go to for convenience. This playful take on technology and desire struck a chord with viewers, making it one of the most talked-about ads of the year. ### 4. **State Farm's "Drake from State Farm"** This ad reimagined the classic State Farm commercials by introducing the music superstar Drake. The 2021 spot blended humor with celebrity appeal, showcasing how even a household name like Drake relies on State Farm for his insurance needs. The clever twist on the familiar slogan made it a fan favorite. ### 5. **T-Mobile's "The Home of 5G"** T-Mobile utilized its 2020 Super Bowl slot to showcase its 5G capabilities with the ad "The Home of 5G." Featuring a series of quirky scenarios, the commercial illustrated how 5G can enhance modern life, from connecting families to enabling remote work. The upbeat tone and relatable content resonated well with audiences. ### 6. **M&M's "Come Together"** In 2021, M&M's took a bold approach with "Come Together." The ad featured the beloved candy characters coming together to promote unity and kindness in a divided world. This heartwarming message was perfectly timed, capturing the spirit of community that many were yearning for during challenging times. ### 7. **Pepsi's "The Love of It"** Pepsi's 2022 ad, "The Love of It," celebrated the brand's longstanding connection with music and culture. Featuring a star-studded lineup of musicians, the ad emphasized the joy of sharing a Pepsi with friends while enjoying great music. This nostalgic tribute highlighted Pepsi's role in uniting people through shared experiences. ### 8. **Toyota's "Upstream"** Toyota's "Upstream" ad in 2021 focused on the inspiring story of Paralympic athlete Jessica Long. The ad beautifully illustrated the power of determination and resilience, showcasing how Toyota vehicles are designed to empower individuals to overcome obstacles. This emotionally charged narrative set it apart from more light-hearted commercials. ### 9. **SoFi's "The New Normal"** SoFi's 2022 advertisement, "The New Normal," addressed the impact of the pandemic on personal finance. The ad highlighted the importance of financial wellness in an increasingly uncertain world, resonating with many viewers who were re-evaluating their financial priorities. The thoughtful message struck a chord amid the pandemic's challenges. ### 10. **NFL's "The Comeback"** The NFL's "The Comeback" ad in 2020 was a tribute to resilience and hope. Featuring a montage of iconic NFL moments and players overcoming adversity, the ad encapsulated the spirit of the game while serving as a rallying cry for fans. Its powerful message made it a fitting tribute to a year that tested everyone's strength. ## Conclusion The best Super Bowl adverts from the 2020s reveal a diverse range of storytelling styles and creative approaches. From humor to heartfelt narratives, these commercials have captured the essence of contemporary culture and consumer sentiment. As we reflect on these top 10 adverts, it becomes clear that Super Bowl commercials are more than just marketing tools; they are cultural touchstones that resonate with audiences across the nation. As the Super Bowl continues to evolve, we can expect even more innovative and engaging advertising in the years to come. Whether you tune in for the game, the half-time show, or the adverts themselves, one thing is for certain: the Super Bowl will always remain a stage for creativity and inspiration. Source: https://www.creativebloq.com/design/advertising/the-best-super-bowl-adverts-from-the-2020s-so-far