AI, Samsung, T.M. Roh, technology, infrastructure, artificial intelligence, digital transformation, innovation, future technology --- In a thought-provoking opinion piece recently published in The Wall Street Journal, T.M. Roh, President of Samsung Electronics, shared his vision for the future of artificial intelligence (AI). In an era where AI is often perceived as a flashy innovation demanding attention, Roh argues that true AI should work quietly in the background, seamlessly integrated into the infrastructure of our daily lives. This perspective invites a deeper examination of the role of AI in technology and its evolution within our society. ## The Noise Surrounding AI The landscape of artificial intelligence is often characterized by buzzwords, excitement, and a myriad of applications that seem to promise revolutionary changes. However, Roh emphasizes that the current presentation of AI is frequently more about spectacle than substance. He points out that this "noise" can distract from the core functions and benefits that AI should deliver, leading to inflated expectations and misunderstandings about what AI is truly capable of achieving. Roh’s call to reduce the hype surrounding AI is not just about tempering enthusiasm; it’s about recognizing AI’s potential as a supportive technology rather than a center-stage spectacle. He posits that AI should be designed to enhance our existence without drawing unnecessary attention to itself. ## A Quiet Revolution One of the most compelling arguments put forth by Roh is that AI's true potential lies in its ability to operate quietly and efficiently in the background. Just as electricity powers our homes and devices without being the focal point of our daily lives, AI should similarly integrate into the systems we rely on. This "quiet revolution" can potentially transform industries and daily routines by providing intelligent solutions to complex problems without becoming an object of fascination. For instance, consider the role of AI in smart homes. Devices that adjust lighting, temperature, and security settings based on user preferences do so without demanding attention. They enhance comfort and convenience, allowing users to benefit from sophisticated technology without being overwhelmed by its intricacies. This is the kind of AI Roh envisions—a technology that enhances our lives while remaining unobtrusive. ## AI as Infrastructure Roh advocates for a shift in perspective regarding how we view and develop AI technologies. By considering AI as part of the foundational infrastructure rather than a standalone novelty, industries can focus on practical applications that improve efficiency and productivity. This infrastructure-oriented approach to AI can lead to significant advancements in various sectors, including healthcare, manufacturing, and transportation. In healthcare, for example, AI can analyze vast amounts of data to assist doctors in diagnosing conditions more accurately and efficiently. However, the focus should not be on the AI technology itself, but rather on how it can support medical professionals in providing better care. By integrating AI into existing systems and workflows, healthcare providers can enhance patient outcomes without the technology becoming a distraction. ## Emphasizing Ethical AI As AI becomes more embedded into the fabric of various industries, the emphasis on ethical considerations becomes paramount. Roh's vision includes the notion that AI should operate responsibly and transparently. By reducing the noise surrounding AI, stakeholders can foster a more informed dialogue about ethical implications, privacy concerns, and the societal impact of these technologies. A focus on ethical AI ensures that as these systems become more prevalent, they do so in a manner that prioritizes human well-being. This approach helps to alleviate fears and misconceptions about AI, creating an environment where collaboration between humans and machines can thrive. ## The Future of AI in Infrastructure Looking ahead, the integration of AI into infrastructure can pave the way for smarter cities, more efficient logistics, and innovative public services. Smart city initiatives, for instance, can utilize AI to optimize traffic flow, manage energy consumption, and improve waste management—all while remaining largely invisible to residents. The technology works behind the scenes, collecting data and making decisions that enhance urban living without being a constant source of distraction. Moreover, industries like manufacturing can benefit significantly from AI-driven automation and predictive analytics. By embedding AI into supply chains and production lines, companies can achieve greater operational efficiency and respond more swiftly to market demands. The emphasis on a foundational approach to AI can lead to transformative changes that redefine how businesses operate. ## Conclusion T.M. Roh’s perspective on artificial intelligence presents a refreshing take on a technology that is often celebrated for its flashiness. By advocating for AI to operate quietly and become part of our infrastructure, he highlights the importance of functionality over spectacle. This vision not only encourages the responsible development of AI but also emphasizes its potential to enhance everyday life without overwhelming users with complexity or hype. As we move forward in this digital age, embracing this subtle yet powerful role for AI could be the key to unlocking its vast potential. In a world where technology increasingly shapes our lives, the call for a quieter, more integrated approach to AI might just be what we need to navigate the complexities of modern living. Source: https://www.tech-wd.com/wd/2026/01/21/%d8%b1%d8%a6%d9%8a%d8%b3-%d8%b3%d8%a7%d9%85%d8%b3%d9%88%d9%86%d8%ac-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%8a%d8%ac%d8%a8-%d8%a3%d9%86-%d9%8a/